color theory

RGB sphere

If You Don’t Use Color Theory In Your Branding, You’re Doing It Wrong

July 21, 2022

Table of Contents Color and Branding Color has a profound effect on the way people perceive a brand. Since colors have the ability to evoke unique emotions, it’s important for companies to choose fitting colors for their brand(s). Have you ever wondered why airplane seats are almost always dark blue? Or what makes airline colors…

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