Miniatures in Mythos

May 26, 2023

In his book Hero With A Thousand Faces, Joseph Campbell coined the term monomyth to describe the “common heroic narrative in which a heroic protagonist sets out, has transformative adventures, and returns home.”1 The monomyth provides a formula for comparing myths across time and culture. The monomyth’s existence suggests that a set of similar traits…

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1/20 scale Cathay Dragon A330-300 PacMin exhibit model on display at the entrance hall of the Dragon House at the Hong Kong International Airport

Dragonair rebranded as Cathay Dragon with new livery, logo and exhibit models

February 12, 2016

Dragonair is rebranded as Cathay Dragon to more closely align with their sister airline Cathay Pacific. The change includes a new livery and a red brushwing logo. Aside from the visual alignment, both airlines will continue to operate as separate airlines.

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1/72 scale PacMin CS100 model

What is it Worth?

December 18, 2013

What is it worth to have a CEO or other executive make space in her or his office for a model that is a constant reminder and advertisement of and for you and your company?

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American Airlines and US Airways celebrates the airlines' merger. / Photo courtesy of American Airlines

American Airlines and US Airways seal merger deal

December 10, 2013

After several months of uncertainty and roadblocks, American Airlines and US Airways finalized their merger.

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A Winning Strategy

November 3, 2010

What is this kind of message worth? If this seems like a valuable strategy to you, is it worth partnering and working with a company who understands what it takes to assure your message gets to and is appreciated by the right people?

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1+1+1=10? The brand building equation

September 21, 2010
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