branding
In his book Hero With A Thousand Faces, Joseph Campbell coined the term monomyth to describe the “common heroic narrative in which a heroic protagonist sets out, has transformative adventures, and returns home.”1 The monomyth provides a formula for comparing myths across time and culture. The monomyth’s existence suggests that a set of similar traits…
Read More
Dragonair is rebranded as Cathay Dragon to more closely align with their sister airline Cathay Pacific. The change includes a new livery and a red brushwing logo. Aside from the visual alignment, both airlines will continue to operate as separate airlines.
Read More
What is it worth to have a CEO or other executive make space in her or his office for a model that is a constant reminder and advertisement of and for you and your company?
Read More
After several months of uncertainty and roadblocks, American Airlines and US Airways finalized their merger.
Read MoreWhat is this kind of message worth? If this seems like a valuable strategy to you, is it worth partnering and working with a company who understands what it takes to assure your message gets to and is appreciated by the right people?
Read More