branding
Dragonair is rebranded as Cathay Dragon to more closely align with their sister airline Cathay Pacific. The change includes a new livery and a red brushwing logo. Aside from the visual alignment, both airlines will continue to operate as separate airlines.
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What is it worth to have a CEO or other executive make space in her or his office for a model that is a constant reminder and advertisement of and for you and your company?
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After several months of uncertainty and roadblocks, American Airlines and US Airways finalized their merger.
Read MoreWhat is this kind of message worth? If this seems like a valuable strategy to you, is it worth partnering and working with a company who understands what it takes to assure your message gets to and is appreciated by the right people?
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