Creating a Full Scale Illusion
On April 28, Bombardier featured a full size interior mock-up of their Challenger 350 mid-size business jet at the prestigious Milken Institute Global Conference. This is an annual event that invites prominent figures including business leaders, politicians, philanthropists, scientists, and scholars to discuss challenges and solutions to world issues.*
Bombardier has been a longtime sponsor of the conference. At this year’s event, they invited attendees to tour the mock-up and experience its luxurious and innovative features firsthand.
The airframer wanted to attract attendees to the mock-up which was located at the entrance to the conference. An idea was developed to build and install a full scale representation of the aircraft’s tail section adjacent to the interior mock-up. The Challenger 350 tail extends to a height of 20 feet (6 meters).
With the conference less than 3 weeks away, Bombardier reached out to PacMin with a challenge: Design, fabricate, paint, and install a replica of the Challenger tail on site at the Beverly Hilton.
*: The 2017 Milken Institute Global Conference was hosted at the Beverly Hilton Hotel in Los Angeles, California from April 30 to May 3.
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