The way we communicate continues to evolve each day. Various tools, such as print ads, videos, and live demonstrations, all aim to create customer excitement for a product, service, or idea. It is especially critical for product launches and complex products.
How can customers become engaged if they do not fully understand a product and its benefits?
This brings up three areas that must be addressed:
By increasing understanding and maximizing engagement, companies can have a greater influence on the customer purchasing journey.
Currently, there are three main ways companies have achieved this: CGI, virtual reality, and physical models.
CGI (or computer generated imagery) is visually striking, but is difficult to understand scale and context without a reference point or a physical representation present.
Virtual reality overcomes that drawback by inviting customers into the environment. This brings up a different obstacle—customers can be overwhelmed or disoriented if the virtual reality experience is not well executed.
Physical models are tactile and are a great asset when used in conjunction with complimentary marketing material. The challenge then becomes “what pairs well with a model?”
PacMin Studio’s unique offering of precision engineered scale models and photorealistic CGI and 3D projected imagery allows customers to immerse themselves with a product. By creating a tactile and emotional connection, customers can understand its benefits, visualize themselves using the product, and recall the product when they are ready to make purchasing decisions.